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The Marketing Made Simple course will teach you the best way to scale your business, which is through the use of sales funnels. A message is only valuable if people hear it. Peterson, the companies that apply the StoryBrand Framework at as many levels in their marketing as possible are the ones who make the most money. What is the StoryBrand Framework?Īccording to Dr.
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They will be adding more courses over time, but for now, the StoryBrand Messaging Framework, Marketing Made Simple, Mission Statement Made Simple, and Enneagram Made Simple are all available for you to use to develop yourself, your team, and your company right now. They plan on covering all aspects of business, from marketing to personal development, business formation, and beyond. Whereas StoryBrand focused all of its resources on developing the messaging and marketing strategies of companies, Business Made Simple has a much larger vision in mind. What's the difference between StoryBrand and BMS? Donald Miller and the Business Made Simple team have created their platform to fill in that gap for the workforce at large. People working in their careers needed to develop their skills so that they could make more money, receive promotions, and accomplish more with the work they were doing.Ĭompanies needed that for them as well, but often there isn't enough money left in the profit-margin to provide a substantial employee development program. Business Made Simple recognized there was a need not being met in the workforce.